Dr. Sanjeev Sharma

NAME : Dr. Sanjeev Sharma (Principal)
QUALIFICATION : M.Com. , Ph.D. , Diploma in French
EXPERIENCE : 27 Years
Email id : sharma_sanjeev04@yahoo.co.in

PUBLICATIONS

Paper Published in Journals 

  1. Sanjeev Sharma, “Branding Practices and Market Analysis of Knitwear Industry- An Empirical Study of Ludhiana Cluster”, International Journal of Marketing and Business Communication. ISSN No. 2277-484X, Impact Factor 3.675.
  2. Sanjeev Sharma, “Impact of Brand Name Strategies in Knitwear Industry – An Insight of Ludhiana Cluster”, “Social Sciences International Journal of Business and Management Research” ISSN No. 2231-4970.
  3. Sanjeev Sharma, “Brand Architecture Strategy and Brand Concept – A Exploratory Study of Ludhiana Cluster”, “NarseeMonjee Institute of Management’s Management Review “, ISSN No. 0971-1023
  4. Sanjeev Sharma, “Brand Positioning strategies in Knitwear Industry”, “GNA Journal of Management & Technology Referred “, ISSN No. 0974-5726
  5. Sanjeev Sharma, “Business Potential of Emerging Cult Brands -An Exploratory Study”, “Phillaur Research Journal”, Peer Reviewed, ISSN No. 2321-0842
  6. Sanjeev Sharma, “Knitwear Industry of Ludhiana: A Critical Analysis”, “SDCM Journal of Management”, Peer Reviewed, ISSN No. 0976-0596.
  7. Sanjeev Sharma, “Knitwear Industry of Ludhiana – Issues and Challenges “,Social Sciences International Journal of Business and Management Research” ISSN No. 2231-4970.
  8. Sanjeev Sharma, “Brand Competitiveness of Knitwear Industry of Ludhiana- Striving for Excellence”, “Arya College Panipat”,
  9. Sanjeev Sharma, “Marketing and Promotional Strategies of Bollywood Industry -Striving for Multi Crore Club”, “The Economic World Referred”, ISSN No. 2393-8145
  10. Sanjeev Sharma, “Brand Consciousness of Knitwear Manufacturers-An Empirical Study of Ludhiana Cluster”, “KMV Jalandha”,
  11. Sanjeev Sharma, “Challenges & Attraction of Green Marketing as Business Strategy”, “KCCEIT, Nawanshahr”, ISSN No. 2349-2023
  12. Sanjeev Sharma, “Brand Strategy as a Paradigm for Marketing competitiveness – Study of Knitwear Industry of Ludhiana”, “Research Icon Refereed” ISSN No. 2395-6585
  13. Sanjeev Sharma, “Managing Crisis in Corporate World in Globalised Era- A Triadic Perspective”, “Asian Journal of Multidimensional Research” March 2015, ISSN No. 2278-4853, Vol: 4, Issue : 3, Double Blind , Refereed & Reviewed. Impact factor 4.708
  14. Sanjeev Sharma, “Make in India – An Emerging Marketing Strategy for Brand India”, “Academicia : An International Multidisciplinary Research Journal”, May 2015, ISSN No. 2249-7137, Vol 5, Issue 5, Double Blind, Refereed & Reviewed, Impact factor 5.099

Full papers in Conference Proceedings 

  1. “Potentials of Marketing India As Brand : An Exploratory Study”, National Seminar on Business Solution for sustainable & Inclusive Growth” Kurukshrtra Univ. Kurukshetra, March 15th -16th ,2013
  2. “Emerging Scenario of Green Marketing: Issues, Challenges & Remedies”, January 17th -18th , 2014, “International Conference on “Contemporary Issues in Leadership and Management” HMV Jalandhar, ISBN 978-81-89463-82-3, Feb, 2015

Paper Presented in Conference/Seminars/Workshops/Symposia

    1. “Impact of Globalization on Brand Consciousness”, National Level Seminar, “Globalization of Market: Emerging Challenges”, K M V Jalandhar, January 27th ,2016
    2. “Whisteblowing without Legislation in force-Its Implications & Repercussions with special reference to India”, UGC Sponsored National Level, “Corporate Regulatory Reforms-Perspective, Issues & Challenges Under New Company Law”, DAV College Jalandhar, March 21st ,2015
    3. “Branding Strategies of Knitwear : An Empirical Study of Ludhiana Cluster”, Visit Sponsored by UGC under Travel Grant International Level “Raising the Standard of Academic Conference: Association of Collegiate Marketing Educator”, Federation of Business Discipline, Houston. USA, March 11th-14th ,2015 Houston (Texas) USA
    4. “Financial Sector : a Paradigm Shift Financial Sector – A Paradigm Shift (Pre and post Reforms)” UGC Sponsored National Level, Kanya Maha Vidyalaya, Jalandhar, February 23rd-24th , 2015
    5. “Why Research on Women Entrepreneurs Needs New Direction”, ICSSR N. W Sponsored National Level “India : An Emerging Opportunity”, KamlaLotia S D College, Ludhiana, February 14th , 2015
    6. “Challenges of Technical Translation”, National Level “Contemporary Scenario in Translation”, DAV College, Jalandhar, April 28th , 2014
    7. “Pandulipi-Vigyan : SidantaurVivhar”, National Mission for Manuscripts Sponsored National Level, “Awekening Among People all through the Lens of Manuscripts” DAV College, Jalandhar, March 27th-29th , 2014
    8. “Emerging Dimension of Marketing India as Brand: A Sustainable Value Creation”, National Level “Innovative Management Practices for Business Excellence”, GNA IMT Phagwara, March 15th, 2014
    9. “Corporate Social Responsibility under New Regime of Companies Act,2013”, ICSI Sponsored Sponsored National Level “Corporate Regulatory Reforms-Perspective, Issues & Challenges Under New Company Law”, DAV College, Jalandhar, March 8th -9th ,2014
    10. “Use of Fuzzy Mathematics in Business”, UGC Sponsored National Level “Recent Trends in Discrete and Fuzzy Mathematics” DAV College, Jalandhar, February 2nd -4th, 2013
    11. “Effects of Word-of-Mouth Versus Traditional Marketing”, UGC Sponsored National Level “Issues and Challenges for Indian Banking in Globalized and Information Technology Era”, KamlaLotia S D College, Ludhiana, February 28th -29th , 2012
    12. Corporate Governance-Audit Committee- A Study of Listed Companies”, UGC Sponsored National Level “Corporate Governance in India-Emerging Issues”, Hindu Kanya College, Kapurthala, Feb 2nd-4th , 2009
    13. “Intellectual Property Right-Implications & Regulatory Framework in India”, UGC Sponsored National Level, “Intellectual Property Rights-Implications, Regulatory Framework & Enforcement in India”, DAV College Jalandhar, January 29th-30th ,2006

Books Published/ authored

      1. “Modern abc of Accountancy SSC I”, Text Book, “Modern Publisher ISBN No. 9789384650650”
      2. “Modern abc of Accountancy SSC II”, Text Book, “Modern Publisher ISBN No. 9789384650667”
      3. “Modern Financial Accounting”, Text Book, “Modern Publisher ISBN No. 9789384650001”
      4. “Practical Problems of Modern Financial Accounting”, Subject Book, “Modern Publisher ISBN No. 9789384650452”
      5. “Modern Financial Accounting”, Text Book, “Modern Publisher ISBN No. 9789384219994”
      6. “Practical Problems of Modern Financial Accounting”, Subject Book, “Modern Publisher ISBN No. 9789384650469”
      7. “Modern Advanced Financial Accounting”, Text Book, “Modern Publisher ISBN No. 9789384650704”
      8. “Practical problems of Modern Advanced Financial Accounting”, Subject Book, “Modern Publisher ISBN No. 9789384650728”
      9. “Modern Advanced Accounting”, Text Book, “Modern Publisher ISBN No. 9789384650711”
      10. “Modern Advanced Accounting”, Text Book, “Modern Publisher ISBN No. 9789384650711”
      11. “Modern Financial Accounting (KUK,MDU & GJU)”, Text Book, “Modern Publisher ISBN No. 9789384650674”
      12. “Modern Financial Accounting (HPU)”,Text Book, “Modern Publisher ISBN No. 9789384650681”
      13. “Modern Corporate Accounting”, Text Book, “Modern Publisher ISBN No. 9789351842101”
      14. “Practical Problems in Corporate Accounting”, Subject Book, “Modern Publisher ISBN No. 9789351842118”

Invited Lectures as Resource Person and chairmanships at National or International Conference/seminar etc. 

      1. “Make in India”, “Challenges & Opportunities “,National Conference Organized by DAV CollegeAbohar on January 08th , 2016
      2. “Managing Brand”, “Emerging Trends in Engineering & Management”, National Level (PTU Sponsored) Conference, Organized by KCCEIT, Nawanshahr on March1,2014
      3. “Consumer Protection in Globalized Era”, “Consumer Protection in Globalized Era-Issue, challenges & Strategies”, National Level Conference, Feb 9th,2013, LR DAV College, Jagraon

Extension Lectures

    1. “Make in India”, “Challenges & Opportunities”, National Conference Organized by DAV College Abohar on January 08th , 2016.
    2. “Managing Brand”, “Emerging Trends in Engineering & Management”, National Level (PTU Sponsored) Conference, Organized by KCCEIT, Nawanshahr on March1,2014
    3. “Make in India”, “Challenges & Opportunities”, National Conference Organized by DAV College Abohar on January 08th , 2016.