Dr. Kusum Gupta

NAME : Dr. Kusum Gupta
QUALIFICATION : M.Com., PH.D., UGCNET 
DESIGNATION :  Associate Professor
EXPERIENCE : 22 Years 
Email id : kusum_gupta2007@yahoo.com
Contact No: 98159-38271

PUBLICATIONS

Research papers published

  1. Kusum Gupta,”Buying Decision Making in Household Sector: Influences and Practices PP (6268)”, Sangrahana Vol. 1, Issue 1 July – Dec 2009, ISSN: 09757724.
  2. Kusum Gupta,” Effects of Advertisement on Children PP (1315)”, Saaransh Vol.2, No.1 July 2010, ISSN : 09754601.
  3. Kusum Gupta,” Brand Awareness Among Children & Its Impact on Family Purchasing Decision PP (4952)”, Saaransh RKG Journal of Management Vol. 6, No.1, July 2014, ISSN: 09754601.
  4. Kusum Gupta,” Study of Quality Management in the Textile Industry PP (2325)”, International Journal of Research in IT & Management (URIM) Vol. 4, Issue 7, July 2014, ISSN: (O) : 22314334 (P) : 23496517.
  5. Kusum Gupta,”The Impact of Recession on Indian Economy PP (230234)”, International Journal in Management & Social Science Vol. 3, Issue 3, March 2015, ISSN: 23211784
  6. Kusum Gupta,”Celebrity Endorsement and Its Impact on Consumer Buying Behaviour PP (4145)”, Saaransh RKG Journal of Management (International) Vol. 7, No.1, July 2015, ISSN: 09754601
  7. Kusum Gupta,”Business Ethics and Its Relation with Indian Philosophy PP (173182)”, Diviner, D.A.V. College, Chandigarh, Vol. 12, No.1, JanJune 2015, ISSN: 09738320
  8. Kusum Gupta, “Children as Consumers -A Target Market PP (1724)”, Biz & Bytes Chandigarh Business School, Chandigarh Group of Colleges Landran (Mohali)140307, Punjab, India Vol. 6, Issue1 June, 2015, EISSN: 09760458
  9. Kusum Gupta, “Change in the Working Capital Requirements : In the Textile Industry PP (5459)”, International Journal of Research in Finance and Marketing, Delhi Vol. 5, Issue 8 August, ISSN: 2015, 22315985
  10. Research Paper entitled “Role of Children in Family Buying Decisions” Published in “ENLIGHTENED VOICE”

List of Conferences, Seminar attended and Paper presented

  1. Kusum Gupta, ” India in the Emerging Order – A potential Market for World”, “Profitability and Productivity Analysis of Various Bank Groups in Liberalization EraEmerging Issues”, International Conference, D.A.V. College, Malout, 25th26th Feb, 2011 (Abstract published).
  2. Kusum Gupta, ” Indian Banking Managing Transformation in Globalization & Information Technology Era”, “Indian Banking Managing Transformation in Globalization & Information Technology Era”, , National Conference , D.A.V. College, Malout, 4th5th March, 2011, ICSSR.
  3. Kusum Gupta, ” New Horizon of Service Sector : Challenges and Opportunities”, “Service Sector : Problems and Prospects” , National Conference, Gobindgarh Public College, Alour, Khanna, 12th March, 2011
  4. Kusum Gupta, ” India in the Emerging Order – A potential Market for World”, “Profitability and Productivity Analysis of Various Bank Groups in Liberalization EraEmerging Issues”, International Conference, D.A.V. College, Malout, 25th26th Feb, 2011 (Abstract published).
  5. Kusum Gupta, ” Business Challenges and Strategies in Emerging Global Scenario”, “Global Branding”, National Conference , Guru Gobind Singh College, Sector26, Chandigarh, 6th February, 2012
  6. Kusum Gupta, ” Service Sector in India : Challenges and Prospectus”, “Challenges Faced by Women Entrepreneurs in Business Sector”, National Conference , Khalsa College for Women, Sidhwan Khurd, Ludhiana , 25th February, 2012,
  7. Kusum Gupta, ” Emerging Economics – Frontier Issues and Potential Strategies in Global Growth”, “Mobile Banking”, International Conference, RIMTInstitute of Engineering & Technology, Mandi Gobindgarh on 24th 25th , November, 2012
  8. Kusum Gupta, ” Business Ethics and Corporate Social Responsibility”, “Ancient Wisdom & Business Ethics”, International Conference, Cordia Group of Educational Institutes, Sanghol on 16th17th November, 2013,
  9. Kusum Gupta, ” Ruralization to Globalization – “Challenging and changing trends in Higher Education”, “Challenges and Issues Concerning Higher Education”,National Conference, Mata Misri Devi D.A.V. College, Giddarbaha on 21st January, 2014
  10. Kusum Gupta, ” India in the Emerging Order – A potential Market for World”, “Profitability and Productivity Analysis of Various Bank Groups in Liberalization EraEmerging Issues”, International Conference, D.A.V. College, Malout, 25th26th Feb, 2011 (Abstract published).
  11. Kusum Gupta, ” Issues and Perspectives in Brand Management”, “Brand Awareness Among Children”, International Conference, Baba Farid College of Management & Technolog on 20th 22nd Feb, 2014
  12. Kusum Gupta, ” Problems & Challenges of Micro, Small & Medium Enterprises”, “Role of Financial Institutions in MSMEs”, School of Management Studies, National Conference, Punjabi University, Patiala on 27th 28th March, 2014
  13. Kusum Gupta, ” Contemporary Issues in Management for Sustainable Development”, “ERetailing : Opportunities and Challenges”, University School of Business Studies, National Conference, Punjabi University, Talwandi Sabo on 18th February, 2015
  14. Kusum Gupta, ” Emerging Trends in Teacher Education”, “Ethics in Education”, National Conference, S.S.D. Girls College of Education, Bathinda on 28th February, 2015
  15. Paper entitled “The Role of Entrepreneurship in Economics Development” was presented in the UGC sponsored National Seminar Organised by School of Management Studies, Punjabi University, Patiala, on 8th and 9th March 2016.

Awards/Honour

  1. Awarded ICSSR Sponsored Minor Research Project Entitled’ Brand Awareness among Children: An Empirical study in Panjab’
  2. Member Faculty of Business Studies, Punjabi University, Patiala from 21.01.2009 to 26.10.2010.
  3. Member Board of studies (Management Commerce)
  4. Member Faculty of Business Studies, Punjabi University, Patiala from 19.11.2014 to 26.10.2016.
  5. Member Board of Under Graduate Studies in Commerce, Punjabi University, Patiala from 05.12.2014 to 06.12.2016.
  6. Delivered Extension Letter at SGG College, Raikot on Communication on February 11, 2014.
  7. Guiding one Ph.D. student.

Refresher Course

  1. Workshop by NAAC, Guru Nanak Dev University, Amritsar. (12 Oct. 2018.)

Books Published

  1. Dr. Kusum Gupta Business Law – I, DAV College, Bathinda R.D. Publication, Jallandhar, National 2015, ISSN 978-93-84594-25-1
  2. Dr. Kusum Gupta Buying Decision Making in Household Sector – Influences and Practices (Ph.D.) Thesis National DAV College, Bathinda Sharma Publication, Jallandhar, ISSN 93-82704-95-7
  3. Dr. Kusum Gupta Principles of Business Management-1 National , DAV College, Bathinda R.D. Publication, Jallandhar, 2015 ISSN 978-93-84594-17-6
  4. Dr. Kusum Gupta Business Law II, (Punjabi Version) National DAV College, Bathinda R.D. Publication, Jallandhar, 2014 ISSN 978-81-929543-5-6
  5. Dr. Kusum Gupta Business regulatory framework National DAV College, Bathinda Sharma Publication, Jallandhar, 2015, ISSN 978-93-84367-46-6
  6. Dr. Kusum Gupta Business Law -II National DAV College, Bathinda R.D. Publication, Jallandhar, 2014 ISSN 978-81-929543-5-6

NSS Activities

  1. Celebrated International Women’s day on 8/03/2015.
  2. Organised a Yoga Camp on 21/06/2015 to celebrate the International Yoga day in College Campus.
  3. Conducted a written quiz competition on “Leadership and Personality development” based on Swami Vivekanand’s message Book “Personality Development” N.S.S students on 15/10/2015.
  4. Organised a Seminar on “Sardar Valabh Bhai Patel” to celebrate his birth anniversary as National International Day on 3/11/2015.